Earlier today, FX Networks had their upfronts where they renewed a whole bunch of content while unfurling their desires to rebrand Fox Sports. Lost in the news might have been the bigger story though in that they also plan on switching up FX Movie Channel (FXM) to include mini-series/limited-series content. So far, that includes programs from the Coen Brothers, Sam Mendes, Alexander Pain (Side Ways, The Descendants,) Shield alum Shawn Ryan, and Paul Giamatti. Just whoa. While all their projects currently are a bit forgettable so I will spare you the details, the big dog seems to be a Fargo series lined up from Joel and Ethan Coen which we first heard about last September. It remains unclear whether or not these originals will premiere on FX or FXM, but the betting man could reasonably assume the movie channel will be hope to the replays.
FXM Will Feature Prestige Movies and Grow to Feature Miniseries and Movies
For people who love movies, FXM is becoming a destination channel. A year ago January, we converted the classic film-driven Fox Movie Channel into FXM, an ad-supported channel that airs contemporary films from 3 PM to 3 AM each day with limited commercial interruption. The results have been incredible. After growing more than 100% in Adults 25-54 in the Channel’s first year, we’ve grown another 50% in the 25-54 demo year-to-date. FXM has added more than 10 million new homes in the past 12 months and is now carried in almost 60 million homes.
FXM is a brand that literally lives for movies. Movies are the essence of its DNA and excellence in dramatic narrative the essence of its mission. This network will bring the best filmmakers of our generation together to share their unique creative vision in multiple forms and formats. We will deliver the best lineup of blockbuster Hollywood films?and we will program some of the best original miniseries and limited series on television.
Related:
FX to Launch FXNOW “TV Everywhere” App in Fall 2013
FX Renews ‘Justified,’ Announces Spin-Off Network FXX
